Of—No Nation
Summary: Design and development for a startup sustainable fashion brand based in NYC.
Solution: Creative direction and visual identity for a start-up fashion brand focusing on small batch staples inspired by the co-founder's South Asian origins.
Developed a fast loading, elevated website reflecting the contemporary-premium brand positioning. High priorities included developing a user friendly interface, translating the minimal aesthetic of the brand by prioritizing a grid system and typography, create a visually driven but fast loading website with mobile first in mind. Significant attention was paid on CMS integration, shopping cart design and content development.
Role: Branding, Visual Design, Creative Direction, UX/UI Design
Photographer: Victoria Stevens
Videographer: Queens & Main
Web Developer: Jenny Liu
Videographer: Queens & Main
Web Developer: Jenny Liu
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