"Anything Flows" Slurpee Campaign
Summary: Led creative guidelines and campaign design for 7-Eleven’s Anything Flows Slurpee rebrand, shaping a refreshed visual system across TV, digital, print, and packaging. Informed by consumer insights from 7-Eleven’s Brainfreeze Collective, the omni-channel campaign introduced new cup designs, bold colorways, and expressive storytelling that celebrated individuality, self-expression, and the iconic joy of the Slurpee brand.
Client: 7-ELEVEN
Agency: Dentsu Creative
Brand Agency: Safari Sundays
Creative Director: Fatti Jaffri
Executive Creative Director: Leo Barbosa
Design Director: Dee Duncan
Senior Designer: Luis Valencia
Associate Design Director: Ali Abidi
Group Design Director: Zulema Orzoco
