NYC native and Pakistani-American designer with over a decade of experience across skincare, beauty, and fashion, bringing a design-first approach to art direction rooted in craft and cultural relevance. Skilled in campaign art direction, brand identity systems, and 360° visual storytelling across digital, social, print, and eCommerce, I’ve led work for brands like OLAPLEX, La Mer, and Intel with a strong focus on social-first thinking and short-form content. Deeply attuned to internet and pop culture, I thrive in fast-paced environments where ideas move quickly from concept to execution. As the founder of Of—No Nation, a sustainable apparel brand exploring culture and craft, I bring both creative leadership and hands-on execution to produce work that is culturally resonant and performance-driven.
→ Client Experience
Estée Lauder, Intel, AppleTV+, Marriott, Clorox Companies, HBO, Viacom, Discovery Networks, Sony Pictures, Viceland, Universal, Warner Bros, eOne / Momentum, NBC Universal, A&E, TBS, NBC, Phaidon, Viceland, Cirque du Soleil, UFC, Hotels.com, RCA, EMI, Warner Music, Broadway Con
→ Agency Experience
HUGE, Instrument, Dentsu Creative, Character, i360,
→ Areas of Practice
Art Direction — Visual Design — UX/UI Design — Brand Development — Experiential Design — Creative Strategy — Client Relations — Team Leadership