La Mer Arrive Hydrated '23
Summary: The Marketing Team at La Mer tasked us with creating a travel-themed 360 campaign to drive aspiration, awareness, and desirability with an emphasis on the return to travel and reinforce that La Mer is the ultimate destination for hydrated skin before, after, and while you travel. I was the lead designer on the campaign and associate art director for the overall look and feel. Final deliverables included eComm, CRM, Social, and Print.
Role: Designer & Art Director
Senior Art Director: Kritbodee Chaichaboren
Executive Creative Director: Povilas Utovka
Photographer: Kate Jackling
eComm Campaign Design for Brand Homepage
Homepage Design for Campaign
Shortform & longform email campaign email
Branding created for the fictional "Air La Mer" airline which was used to design stickers, in-flight menu's and boarding pass props for the campaign Hero film.
:15 Second Hero film
Layout's created for in-store visual merchandising.
