Project: Team Conan Tour CRM Campaign
Client: TBS
Role: Creative Strategy, Digital Design & Art Direction
Summary: How can you leverage the TEAM COCO brand to help generate leads and interest for a brand new season for Late Night with Conan O’Brien on TBS? With Conan going on nationwide tour, it seemed like the perfect timing and opportunity to capture data and develop system to capture data from his loyal fanbase. The CRM/lead generation campaign successfully drove people to the TEAM COCO platform and bolstered future email marketing efforts for the late show on TBS. Besides capturing email addresses, my team worked with the TBS digital marketing team to geofence the tour events, thus deploying a comprehensive retargeting campaign.
Additionally, I worked with TBS staff to design custom merch such as TEAM COCO enamel pins, buttons, t-shirts and tote bags. These items were handed out to incentivize sign-up.
Team Coco CRM Sign-Up Form
TEAM COCO Rug
Enamel Pins w/ backing card
