NFL Experience
Project: NFL Experience Extended Branding
Summary: Located in the heart of Times Square, The NFL Experience is a completely immersive journey that allows visitors to get on the field as players. We were approached to leverage existing assets and build out a more comprehensive style guide to help vendors pull for different applications, specifically, their OOH and digital marketing campaigns. We used the dynamic elements like typographic textures and bold color to express the energy of on-field game action and the excitement inside the NFL Experience. My team delivered an updated and comprehensive style-guide, expanding on the modularity of the original creative direction. Final deliverables included new OOH assets for motion and static billboards, in-stadium graphics, HTML5 & static ads.
Role: Branding & Art Direction
OOH Creative
Static & Motion Web Banners
