FY23 Chapters Exclusive
Summary: The marketing team tasked us with a campaign focusing on recruiting and converting traveling consumers through a whimsical campaign that engages the consumer pre/post-travel and en route through physical experiences and commercial activations.
We built on previous Travel Exclusive campaign with travel storytelling in 3 chapters – each to be leveraged exclusively for
3 retail partners – to inspire adventure, discovery, awe and wonder.
3 retail partners – to inspire adventure, discovery, awe and wonder.
Concept: Whether traveling by land, sea or air, unparalleled hydration is on our horizons. With nourishing formulas and en route rituals, our voyages around the world are fueled not only by the ocean’s source of energy and renewal at the core of La Mer’s craft but also by the sea’s sense of inspiration and adventure. Every journey is deeply unique, yet we discover hydration at every destination.
Role: Art Director & Designer
Senior Art Director: Kritbodee Chaichaboren
Group Creative Director: Povilas Utovka & See Cheung
3D Studio: RESN
Producer: Vanessa Ly
Senior Art Director: Kritbodee Chaichaboren
Group Creative Director: Povilas Utovka & See Cheung
3D Studio: RESN
Producer: Vanessa Ly
