LexisNexis Protégé — AI Built for the Law
Developed a scalable visual identity for LexisNexis Protégé, an AI platform engineered for legal professionals. The system translates complex legal data into a clear, confident user experience through benefit-led messaging, UI-driven storytelling, and a signature “glowing path” motif that visualizes clarity at key decision points. Conversational UI components—structured as query and response—ground the work in real-world legal workflows, creating a cohesive and adaptable design language across digital and campaign applications.
Agency: HUGE
Role: Sr. Designer
Creative Director: Rob Kurfehs
