It Starts with Intel
Summary: Design lead for Intel’s global It Starts With Intel campaign, creating a flexible visual system and guidelines to support consistent rollout across teams and partners. Built on Intel’s core brand foundations, the scalable identity introduced adaptable layout structures, an extended typographic system, and refined color palette to unify communication across formats and scales.
Client: Intel
Creative Director: Timothy Gunatalika
Design Director: Ali Abidi
Senior Designer: Ana Andreeva
Art Director: Charles Hiliger, Brennan Sullivan
Group Design Director: Zulema Orzoco
Agency: Dentsu Creative
Creative Director: Timothy Gunatalika
Design Director: Ali Abidi
Senior Designer: Ana Andreeva
Art Director: Charles Hiliger, Brennan Sullivan
Group Design Director: Zulema Orzoco
Agency: Dentsu Creative
